OzSnow Japan Review: Skiing Hakuba & Madarao on a Budget
As a travel agent, I had the opportunity to join a famil trip with OzSnow, a company known for their fun and budget-friendly ski packages in Japan. It was the perfect chance to experience the trip just like a customer would, while also gaining a behind-the-scenes look at how it all comes together.
Over the week, I explored the slopes of Hakuba and Madarao, connected with an awesome group of travellers, visited the famous snow monkeys and Zenkoji Temple, and even took part in a snow-covered bar crawl. Whether you're new to skiing or just curious about what OzSnow offers, here’s an honest look at the highlights, surprises, and everything in between.
Hakuba: Powder Days & Apple Shu-Hi Nights
We started off with four nights in Hakuba, one of Japan’s top international resorts. The Hakuba Valley spans nine ski resorts, offering everything from steep powder runs and terrain parks to cruisy beginner slopes. It’s also home to the 1998 Winter Olympics and is easily accessible, just four hours from Tokyo.
After arriving at Narita Airport, our OzSnow shuttle took us straight to the Hakuba Gondola Lodge, conveniently located right across from the Happo-One Gondola and a short walk to restaurants, bars, and convenience stores. You can opt for dorm-style rooms if you’re on a budget or private rooms (with or without an ensuite) if you prefer more comfort.
The first day was pure bliss. The sun was shining, and I was back on a snowboard for the first time in two years, bruises and all. I originally learned to snowboard on a similar OzSnow trip to Queenstown, New Zealand, so it felt full circle.
If you're a beginner (or a bit rusty), OzSnow offers lessons you can book at the lodge, which is super convenient. I definitely could’ve used one on day two, but instead, I opted to ride the gondola to the top to take in the view - only to be met with solid fog and zero visibility. Lesson learned!
The real danger? Shu-Hi's. These fizzy alcoholic drinks made from rice are available on tap in many bars and resorts, including the Gondola Lodge. With flavours like apple, peach, and grape - and prices that reflect Japan’s currently low cost of travel - it’s very easy to overindulge. I personally cleared out the apple flavour... and it became a running joke among our group that I drank the bar dry.
By day three, I was back on the slopes (yes, hungover), joined by a friend I’d made on the trip who was learning to ski. It took us four hours to get back down the mountain, we definitely got lost, but the laughs were worth it.
That night was the iconic OzSnow bar crawl. We visited multiple bars and clubs, each with its own vibe. My memory’s a little hazy in the middle (thanks again, Shu-Hi), but it was one of the most fun nights I’ve had travelling.
Snow Monkeys, Zenkoji Temple & Madapow Dreams
On day four, we left Hakuba and headed for Madarao with a scenic stop along the way. This optional day trip: available for those transferring lodges or as a standalone from Hakuba - includes visits to the Zenkoji Temple and the snow monkeys in Jigokudani.
At Zenkoji Temple, our guide told us to walk through a pitch-black hallway using our left hand to feel the wall and find the "door handle of enlightenment." Unfortunately, I missed that instruction. I wandered through blindly, unsure where my next step would be. I came out of the tunnel two people behind the person who had entered after me!
Thankfully, the snow monkeys made up for it. Watching them bathe in the steaming hot springs, surrounded by snowy forest, was magical. The hike in, with towering snow-covered trees, was one of the most beautiful parts of the trip.
Arriving in Madarao, the snow walls were like nothing I’d ever seen. It was actively snowing, and I quickly learned why they call it "Madapow", the resort sits by the sea, and the ocean winds bring some of the freshest powder in Japan.
Trying to read the map because I was lost… again.
Of course, we headed straight to the bar, only to find, devastatingly, no apple-flavoured Shu-Hi. Still, the good vibes continued with a ninja party where everyone got robes, shot skis flowed freely, and the drinks kept coming.
Madarao vs Hakuba: Which Is Better?
If your focus is snow quality, Madarao wins, hands down. But if you're after a more well-rounded town vibe, Hakuba might be for you. In Madarao, options are limited, and it’s important to note: the town is cash-only, so come prepared.
In contrast, Hakuba has food trucks, convenience stores, and more bars and eateries to explore on foot. Madarao is definitely growing in popularity though, and I can see it becoming the next big thing.
Extras & What’s Included
Each lodge also offers gear hire, optional lessons, and group dinners. In Hakuba, we enjoyed a hot pot night with dumplings, while in Madarao it was a buffet feast with dishes like katsu curry and Japanese fried chicken, a great way to meet fellow travellers.
When it’s time to leave, note that return transport is only offered from Hakuba. If you're finishing in Madarao, OzSnow drops you at the nearest train station, making it easy to continue to Tokyo or Osaka via bullet train.
Final Thoughts
OzSnow gets it right for social travellers who want value, powder, and a good time. Whether you're a seasoned skier or new to the snow scene, this trip had everything: slope time, cultural experiences, wild nights, and lifelong memories.
Would I do it again? In a heartbeat. Just maybe… less apple Shu-Hi next time.
If you’re thinking about booking a ski trip with OzSnow, planning your own Japan adventure, or just have questions about where to start, I’m always happy to help.
You can reach me at SamanthaWorldTravel@gmail.com or send me a message on Instagram @samitravelss.
